Seminar in Spanish: “El Director de Marketing 2.0, estrategias de marketing digital”

El Jueves 31 de Enero de 2014, por la tarde, en la Facultad de C.C. Económicas y Empresariales, tendrá lugar la ponencia “El Director de Marketing 2.0, estrategias de marketing digital”, a cargo de D. Rubén Olmeda Gutiérrez, dentro del Máster Universitario en Economía/Economics.


MATERIA: Que los asistentes puedan comprender de una forma estructurada lo que necesitan las empresas hoy en día de un Director de Marketing. Las funciones que debe realizar y las estrategias que funcionan en las campañas online.

FECHA: 31 enero 2013 a las 5 y media de la tarde en el salón de grados

DURACIÓN: 4 Horas

BIO de D. Rubén Olmeda Gutiérrez:
Tras estudiar derecho en la UCM, realizó el Master en Dirección de Marketing y Gestión Comercial en ESIC
Ocupó las funciones de Director de Comunicación en AON.
Ejecutivo de Grandes Cuentas en la Agencia de Publicidad Peter Planning.
Ha sido Country Manager para la Agencia de Medios Mediagate en España.
Desde 2012, desarrolla proyectos online con las empresas Sullivan Marketing, Blogempresas.com y Open Space.
Es profesor en ESIC Madrid impartiendo los seminarios de “Marketing Digital” y “Social CRM”.

Get ready with me for SRH Hochschule. By Marta Suárez-Varela Maciá

First Steps in Germany: Starting with the language.

If you want to make the most of your stay in Berlin, learning German is one of the things you should do. It is essential not only to understand the culture and the people but also to find a job or an internship.

However, German is not an easy language. Declesions, nominative, accusative, dative and genitive are some of the words that will give you more than a headache. With the help of a good school, and a great deal of motivation, effort and patience, you will finally achieve it.

Here are some tips to find the school.

One of the best options is a state institution called “Volkshochschule”. There are twelve in Berlin, one in each of the districts, so you can always find one close to your house. They offer a wide range of courses for every level from A1 to C2. Normally each of the courses consists of 100 hours during around 5 weeks for only 150€! Here you can find all the scheduled courses.

If you are a complete beginner, you can also choose to do an Integration Course. It takes 660 taught hours of which 600 are language teaching and 60 hours are an orientation course. It is divided divided into 6 modules (From level A1 to B1) and ends with a free final examination. Each module costs 120€, but the good thing is that if you pass the final exam, you will be given half of the total price you payed for the Integration Course.

However, if you cannot devote so many hours to learn German, or you want to take it easy, there are also plenty of private schools that offer more flexible timetables. These are some of the most recommendable ones:

v  InstitutoGoethe

v  Die Neue Schule

v  BSI Berlin.

v  Friedländer Schule

v  Hartnackschule Berlin

Now you have all the information. You just have to choose the option that suits you best!

The SRH Hochschule Berlin University visits us!

During this week, we have very special guests in our Master: our colleagues from Hochschule Berlin.

Prof. Victoria Büsch gave an interesting course entitled "Demographic Change, Labor Market, Human Resource Management".

Then, Prof. Bert Eichhorn gave a wonderful seminar about "EU as a role model for other regions of the world?"

Here we go Maria Barquier, a Master’s student that next course will study there in SRH Berlin!

Here is all the Master's staff, enjoying a pleasant moment after work. Prof. Bert was delighted with the Spanish desserts!

What's about...? International Journal of Production Economics

By Cristina Alcaide & Carmen Olea


The International Journal of Production Economics focuses all aspects of the subject in  relation to manufacturing and process industries, as well as production in general. This journal is  interdisciplinary in nature, considering whole cycles of activities, such as the product life cycle -research, design, development, test, launch, disposal -and the material flow cycle- supply,  production, distribution. So the papers need to contain an essential novel scientific contribution. Moreover, the journal combines the high standards of a traditional academic approach  with the practical value of industrial applications. In most papers, different models are developed to measure some areas of firms such as  the production processes, supply chain and so on. Besides, researchers usually apply models like a case study.


The purpose of the journal is to disseminate knowledge for improving industrial practice  and to strengthen the theoretical base necessary for supporting sound decision making. To sum up, the central themes of this journal are to trace economic and financial  consequences in the analysis of the problem and solution reported.

Those are some methodologies that you can find in some papers
- Ordinary least squares
- Linear programming method
- Heuristic algorithm based on Lagrangian relaxation
- Stochastic dynamic programming
- Average Extra Quadratic Loss (AEQL) International Journal of Production Economics
- Automated Storage and Retrieval Systems (AS/RS)
- Lambert W function

NEWS (4)

The Seminar "Selling ideas to Google"  

will be held April, 8th at 12:00 by

Joaquín Cuenca Abela, co-founder of 

Panoramio (Salón de Grados). See you 

there!

NEWS (3)

The seminars "EU as a role model for 

other regions of the world?"and"Demographic 

Change, Labor Market, Human Resource 

Management" will be held April, 3rd at

12:00 by Prof. Bert Eichhorn and Prof.

Victoria Büsch (Seminar D011). Both

professors are from SRH Hochschule

Berlin. See you!

Get ready with me for SRH Hochschule. By Marta Suárez-Varela Maciá

First Steps in Germany: Anmeldung

Ok! You already got your flat, unpacked, and walked around the city. Now it is time to settle down a little bit and get ready for a long stay in Berlin.

First thing you must do once you have proper accommodation is going to one of the council offices, the so-called "Burgeramt", to register yourself as a resident. They will give you the "Anmeldung". Be careful not to lose it! You will need it for operations as important as opening a bank account, buying a German phone number or enrolling in a German language course. Moreover, if it wasn't enough motivation to do it, local authorities give students a Welcome Bonus ("Begrüssungsgeld") of  up to 100€! I will explain you later how to get them.

Let's get down to it, then!  Don't forget that it must be done within 15 days since you signed the contract for your flat or you will lose the money!

First, you should check the closest office in this link. There is one in most of the neibourghoods, so it won't take long for you to get there. Once you find your office, there are two options:

• You can make an appointment on the website. It is much quicker and easy, and you will skip the queue and all the tedious wait. However, you may find that there are no free appointments until a month later. 

• In this case, you can just go to the office very early in the morning, even before the opening time, to get a number. You might have to wait, depending on the office, for a really long time, so don't plan anything for the whole morning, just in case!

Second step is preparing all the necessary documents. You will have to take with you the rental contract from your accommodation, a certificate from University or matriculation sheet and the fulfilled registration form (Which can be downloaded here). It is possible that workers in the office don't speak English at all, so be prepared for that as well! If you don't speak German, bring a friend with you or look for a few basic words to make you understand.

And last but not least, once you have your Anmeldung, you can go to your University and ask for the Welcome Bonus! You will be given 100€ if you are staying for the whole year, and 50€ if it is only for a semester. 

What are you going to do with them? ;)

Get ready with me for SRH Hochschule (By Marta Suárez-Varela Maciá)

Hi everyone!

It has been almost a month now since we got to Berlin. We have been very busy getting ready for our stay here, but finally I can update you with everything we have been through. I really hope it will be useful for students coming in the following years either with the Erasmus Program or as exchange students from the Double Master Program in Economics and International Management.

We arrived the 20th of April and, since we didn't start the Orientation Week until the 25th, we took advantage of those days to sightsee a little bit. It was -5ºC outside, but anyway it was worth it. Berlin is a gorgeous city! :)

And suddenly it was Monday, our first day at SRH Hochschule! Orientation Week was really nice and very well organised. They informed us about everything we need to know to live in Berlin (Transport, food, sports, health insurance...) and we met a lot of people from different countries. We even had a tour around the city :)

I will update soon with much more information about everything you must know to make the most of your stay in Berlin!

NEWS (2)

The Seminar "Physiological measures of emotion in behavioral economics" will be held March, 20th at 9:30 by Pandelis Perakakis, PhD, Laboratory of Human Physiology, University of Granada (classroom D011).  

NEWS!!!

NEWS!!!

The Seminar "HOW TO PREPARE YOURSELF FOR THE TFM" will be held March, 15th at 9:30 by Prof. Nuria Rodríguez Priego (Seminar D011). See u there!

Key dates 2013 for the pre-admission process / Calendario con las fechas del proceso de preinscripción:

2013/2014

FIRST PHASE. (Exclusively for foreign students)
Application deadlines	15 February - 6 March
Application evaluation process	Until 14 March
Publication of the first list of admitted students	19 March
Claim period	20 - 22 March
First enrollment payment or reservation fee	20 - 25 March
Publication of the second list of admitted students	24 April
Claim period	25 - 26 April
Second enrollment payment or reservation fee	25 - 30 April
Publication of the third list of admitted students	22 May
Claim period	23 - 24 May
Third and last enrollment payment	23 - 27 May

SECOND PHASE.
Application deadlines	1 July - 25 August
Application evaluation process	Until 9 September
Publication of the first list of admitted students	12 September
Claim period	13 - 16 September
First enrollment payment or reservation fee	13 - 17 September
Publication of the second and last list of admitted students	24 September
Claim period	25 - 26 September
Second and last enrollment payment	25 - 27 September

THIRD PHASE.
Application deadlines	30 September - 3 October
Application evaluation process	Until 10 October
Publication of the first list of admitted students	15 October
Claim period	16 - 17 October
First enrollment payment or reservation fee	16 - 18 October
Publication of the second and last list of admitted students	22 October
Claim period	23 - 24 October
Second and last enrollment payment	23 - 25 October

 2013/2014

PRIMERA FASE. (Exclusivamente para estudiantes extranjeros)
Plazo de entrega de solicitudes	del 15 de febrero al 6 de marzo
Proceso de evaluación de las solicitudes	Hasta el 14 de marzo
Publicación de la primera lista de adjudicación.	El 19 de marzo
Plazo de revisión o reclamaciones	Del 20 al 22 de marzo
Primer plazo de pago a cuenta o de reserva de plaza	Del 20 al 25 de marzo
Publicación de la segunda lista de adjudicación.	El 24 de abril
Plazo de revisión o reclamaciones	Del 25 al 26 de abril
Segundo plazo de pago a cuenta o de reserva de plaza	Del 25 al 30 de abril
Publicación de la tercera lista de adjudicación	El 22 de mayo
Plazo de revisión o reclamaciones	Del 23 al 24 de mayo
Tercero y último plazo de pago a cuenta	Del 23 al 27 de mayo

SEGUNDA FASE.
Plazo de entrega de solicitudes	Del 1 de julio al 25 de agosto
Proceso de evaluación de las solicitudes	Hasta el 9 de septiembre
Publicación de la primera lista de adjudicación	El 12 de septiembre
Plazo de revisión o reclamaciones	Del 13 al 16 de septiembre
Primer plazo de matrícula o reserva de plaza	Del 13 al 17 de septiembre
Publicación de la segunda y última lista de adjudicación	El 24 de septiembre
Plazo de revisión o reclamaciones	Del 25 y 26 de septiembre
Segundo y último plazo de matricula	Del 25 al 27 de septiembre

TERCERA FASE.
Plazo de entrega de solicitudes	Del 30 de septiembre al 3 de octubre
Proceso de evaluación de las solicitudes	Hasta el 10 de octubre
Publicación de la primera lista de adjudicación	El 15 de octubre
Plazo de revisión o reclamaciones	Del 16 y 17 de octubre
Plazo de matrícula o reserva de plaza	Del 16 al 18 de octubre
Publicación de la segunda y última lista de adjudicación	El 22 de octubre
Plazo de revisión o reclamaciones	Del 23 al 24 de octubre
Segundo y último Plazo de matricula	Del 23 al 25 de octubre

LISTAS DE RESULTAS

En cada adjudicación de cada fase, en caso de que proceda, se publicarán las listas de resultas de la fase anterior para cubrir plazas vacantes que habiendo sido asignadas, finalmente no han resultado matriculadas. Estas listas de resulta tendrán como plazo de matrícula el mismo que la respectiva adjudicación con la que coincide. Adicionalmente existirá una última adjudicación de resultas de las tres fases el 29 de octubre con un plazo de matrícula del 30 de octubre al 4 de noviembre.

En el cómputo de días al objeto de realizar reclamaciones, no se considerarán hábiles los sábados ni los domingos.