SEMINAR: “IoT and Data Analytics as enablers for developing Servitization strategies. The application in Project Based Firms”

Carlos Galera Zarco is a researcher PhD candidate in Economics and Business from the University of Granada. 

He also holds a Master in Economics & International Management (Univ. of Granada & SRH Berlin, 2012) and a BSc. in Civil Engineering (Univ. of Granada, 2008). He has developed professional activity as a civil engineer at SACYR. He has been visiting lecturer at the MBA of Aston Business School (U.K.) and a scholarship student in the course on Competitive Advantage in the Digital Economy by Warwick Business School (U.K.). His main area of research focuses on the development of innovation within Business Strategy, with special focus on Servitization and application of new technologies. He has published articles in scientific journals and has presented his research at several international conferences.

Servitization may be conceptualised as the transformation in the firm strategy from a focus on selling products to selling complete solutions. This strategy, based on the addition of associated services, offers several advantages which are suggested by Academy and practical experiences. The irruption of new technologies such as Internet of things, cloud computing or data analytics allow developing innovative strategies based on new advanced services. These strategies are transforming the business models in several industries as well as the way in which companies relate each other.

During this seminar we are also going to explain the application of these theories and the emergence of servitized business model in Project based firms.

If you are interested in that topic, you should be at room D-011 at the Facultad de Ciencias Económicas y Empresariales at 12.30 hs on April 29th. We hope you enjoy this seminar.